For a long time I was one of those reluctant journalism and media lovers who keeps a safe distance away from popular online social networks.

To a large extent, my online participation is based on obligation and compulsory academic requirements.

Yet 2017 finally presents a new way of doing things. I want to open myself up to how revolutionary and innovative social media is becoming. I want to get more involved.

Brand Me 2017 is a merging mission between my personal and professional online endeavours. This year I am more interested in the growth of personal brands. I want to explore how and why social media has changed this notion of social entrepreneurship in the 21st century.

The internet and various other technologies empower multi-skilled internet users to boldly chase fame, fortune and relevance – using social media, advertising and online networking. Almost anyone can establish a viable career online. And it only takes access to the internet and mass self-marketing done right.

Bloggers (lifestyle, fashion, food, travel etc.), vloggers, pop culture curators, social commentators, and social activists have one important thing in common: they have found a way to legitimise unique business models and utilise online trends, just by using new media.

So finally, this will be a space for me to learn more about how to approach personal branding in ways that can translate into effective social media capital.

Know more, try something different, and build a brand with me in 2017.